Call for Proposals: Marketing Agencies for Twitter Management and PR Strategy

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Gmgm Radiant DAO contributors!

Thanks for taking the time to read this proposal. As fans of the protocol and members of the DAO, we’re thrilled by the opportunity to represent Radiant through our work.

Here’s how we’ll help grow the DAO:

  1. Agency Background

Scrib3 is the most technical crypto native go-to market agency. We are deeply ingrained as core contributors of some of the most innovative projects throughout DeFi and infrastructure. We have worked with some of Web3’s best, including the Uniswap Foundation, Mantle, Axelar, Wormhole, Railgun DAO, Kraken, Monad, and many other DeFi and Infrastructure projects. We exclusively look to work in this sector as this is not only our passion, but what we feel like are the most important areas to drive growth for the category as a whole.

Our team has grown to over 50 full-time employees in just 1 year since we were founded, and they all have 1 thing in common: They’re crypto native first and foremost. We believe time in the trenches is the single most important vector to determine a person’s ability to generate truly differentiated content, harness and seed new narratives for the advancement of the protocol, and produce innovative strategies that resonate with real Web3 users.

Our work is focused on Public Relations (earned media), social media management, and video/written content, but we also provide BD services and Community Management, which gives us a holistic understanding of Web3 growth strategies, their efficacy, and second-order impacts.

For case studies, examples of our work, and information on our strategic process, see the following resources.

Website:

Design Portfolio:

  1. Strategy Overview

At Scrib3, building organic funnels and maximizing touch points is how we drive revenue for our clients - consistently investing in their community and their communications with that community.

The deck linked below supports this proposal with further context on what we do, who we do it for, and how we do it.

For Radiant, we propose the following:

Public Relations Strategy

  • Earned Media
    • Defined as generating organic coverage on Radiant announcements and business milestones and inserting Radiant contributors as expert sources and commentators in influential Web3 and mainstream media outlets.
  • Podcast circuit
  • Speaking engagements at Web3 events/conferences
  • Twitter spaces
  • Press releases

Crisis Management

  • We help clients respond reactively to crises on a regular basis. If an unforeseen event occurs suddenly and negatively impacts Radiant, our team will immediately tap into our SCRIB3’s most experienced crisis management pros and jump in to help you get the ship back on course.

  • However, we know from experience that responding to a crisis reactively is like trying to repair a dam without preparation when water bursts through the seams.

  • Our recommended approach to crisis management is to set up a crisis preparedness program at the onset of an engagement that will include establishing Radiant’s internal crisis management team and a clear plan of attack with roles, responsibilities and protocols to respond to Radiant’s most likely crisis scenarios (e.g., data breaches, accusations of malfeasance, etc.).

  • Once Radiant’s crisis plan is produced, we’ll test your team’s ability to execute through a crisis simulation (usually 90 minutes), see how the team performed and optimize for any deficiencies uncovered during the process. We’ll update the crisis plan and test the team on an ongoing basis (usually every 6-12 months) to ensure the plan stays current, top-of-mind and effective, should you ever need to use it.

  • Our crisis communication framework will include:

    • Training for DAO contributors on how to handle questions during the time of crisis
    • How to deal with FUD and other questions from the community
    • A protocol for communications to potential grey hats, how to speak about a quickly developing situation on public outlets like Twitter
    • How to handle post recovery communications
    • Messaging for key stakeholders, investors, exchanges, partner protocols, LPs, market makers etc.

  • High quality KOL posts (would require additional budget)

    • This is where Scrib3 differs from traditional PR firms. Traditionally PR focuses on leveraging media outlets through their audience, and the trust they’ve built with their audience in order to maximize the reach of the project. In that same way we believe that a strong KOL and/or influencer relationship campaign is crucial to growing any project in the web3 space - by leveraging the audience and trust KOLs have built with their audience to spread the narratives and messages the Radiant DAO is looking to capitalize upon.
    • Scrib3 offers a white-glove management of KOL relationships that is exclusively for innovative projects and ecosystems. This includes curation, outreach, management, content review, payment etc.

  • Full social media management

    • 2-3 organic, original tweets per day
      • Product Education
      • Announcements
      • Community building posts
      • Growth metrics
      • Narrative building short form (threads)
    • Ongoing replies and engagement
      • Replying to the community under Radiant posts
      • Timely replies to influencers for growth hacking
      • Engagement with partner protocols
      • Crisis management and timely responses around any FUD or questions community members may have
    • Content calendar management
      • Ensuring 7 days of tweets are prepared in advance
      • Pivoting the daily tweets as new narratives rise and fall to ensure topicality and increase opportunities for virality

  • Long-Form Content Services

    • Bi-monthly long form written content
      • Updates
      • Announcements
      • Roadmapping
      • Product deep dives

  • Design Services

    • Long form video content
      • Scripting
      • Editing
      • Ideation
      • Custom animations
    • Short-Form Videos
      • 10-60 seconds
        • Animations
        • Educational
        • Inspirational
    • Static Design
      • Infographics
      • Memes
      • Explainers
      • Educational graphics
      • Data visualization
  1. Performance Metrics
  • Overall campaign
    • Critically, the metrics we will use to gauge success of the engagement will be directly tied to revenue.
      • TVL
      • New Users (DAUs and MAUs)
      • $RDNT price
      • Global fees paid
      • Global dLP locked
  • Public Relations
    • Earned Media Placement Quality (Outlet Tiers, Story Analysis)
    • Earned Media Placement Quantity (Articles, Podcasts, Video Segments)
    • Audience Reach (Impressions, Views, Listens and Downloads)
    • Radiant Online Reputation & SEO Growth (Traditional & News Filters)
    • Radiant Contributors Online Reputation & SEO Growth (Traditional & News Filters)
    • Key Message Penetration
    • Share-of-Voice Growth (Competitive Analysis versus Industry Peers)
  • Social Media Management
    • Follower growth
    • Engagement
  • Content Services
    • Blog readers
  • Design Services
    • Number of pieces published
    • Total number of views
  1. Budget and Pricing

We wanted to offer two structures from the DAO to choose from:

  1. Social Media Management and Public Relations Support

This would include everything proposed above that is under Public Relations Strategy and Full Social Media Management. Along with these the DAO would have a marketing manager that would function as a head of marketing or fractional CMO. This person would be responsible for communicating with and interacting with the DAO, managing marketing sprints and larger campaigns and ensuring the success of the engagement.

Pricing: $20K/mo

  1. Social Media Management, Public Relations Support, Long Form Content and Design Services

This would include everything in option 1 as well as along with a long form content strategist who would write bi weekly blog posts that would keep the community updated on everything happening within the DAO as well as full design services that would include the ability to make static and video content. We believe it is incredibly important for projects to have a great design strategy to accompany any and all content. This would include everything from educational videos breaking down how the Radiant Protocol works, and how it differs from top competitors, as well as static graphics for everything from data visualizations to memes.

Pricing: $25K/mo

The following are itemized costs for each service:

Public Relations: $15,000/mo

Social Media Management: $10,000/mo

Long Form Content Services: $10,000/mo

Full Design Services: $5,000/mo

Total: $40,000

Because of the economies of scale we are able to offer the DAO an exclusive discount of 37.5% for option 2 and a 20% discount for option 1.

Scrib3 is also open to cash + token compensation opportunities. We believe incentive alignment is a core piece of the Web3 ethos and token compensation helps maximize the incentive alignment between community members, DAO contributors, and our marketing efforts.

  1. Timeline
  • Scrib3 will perform the agreed-upon services for a duration of 365 days from the initiation of the engagement.
  • In the first quarter, the following can be expected
    • Month 1
      • Week 1
        • Product deep dive with development team
        • Extensive audit of competitive landscape
        • Share of Voice analysis under PR scope
      • Week 2
        • Presenting our strategic direction and content verticals
        • Aligning on voice, positioning, and goals
        • Mutually agreeing on KPI’s and OKR’s to gauge success
      • Week 3 + 4
        • Beginning to execute the agreed on strategy
        • Generating content a week in advance for visibility
    • Month 2 & 3
      • At this stage, results should begin to appear as a result
  • Monthly DAO progress reviews
    • Reporting on key initiatives and results over the past month
    • Presenting strategy and specific campaigns to be accomplished over the following month
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